To take advantage of web searches, your site needs to be designed from the start to attract high rankings. No other design technique will drive success more than optimizing your website for excellent placement in search engines and indexes. The EQS Internet team employs this secret in every step – from design concept through ongoing operational improvement.

Once your website is optimized for high placement, it needs to be submitted to the proper search engines. Since each search engine works a little differently, it is critical to know how to properly submit your site.

The goal is not how many people visit, but rather attracting the right visitors who can make buying decisions about the products or services you offer.

EQS Internet offers packaged services that fit any level of need. And each solution comes with a success guarantee! Ask for more details about how we ensure that quality traffic will increase at your site.

What do you need? While you can choose each separately, most clients opt for one of our inclusive packages.

Case Study

One client doubled their revenue by attracting better qualified referrals from their website. Read more

Search Engine Optimization

The first step is setting your website up to be attractive to the search engines. That’s the goal of optimization. A properly optimized site will rank higher, stay ranked longer, and attract the right viewers to your site.

Here’s what we offer with our optimization service:

• Consulting session: A thorough review of your current web site with detailed design and structure recommendations on how to improve search engine placement.
• Keyword research and strategy: A combination of manual searches and keyword tracking software pinpoints the most heavily searched and trafficked keywords for your individual products and services.
• Compliancy page creation: Our experts create a bundle of HTML pages that maximize the submission and spidering process that drive search engine results. The number and structure of pages are based on how to out-compete other websites in their use of popular keywords.

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Site/Directory Submission Services
Search engines and indexes use different ways to find your site, but they all have one thing in common: they want you to tell them you’re there. Since each engine is different, mass submission programs often fail to do the job properly. Our hand submissions give the search engines what they want, and this helps get your site ranked highly, and in the proper categories.

Our submission services include:

• Standard submission: Includes manual submission to the top primary engines and directories, and secondary auto-submissions to hundreds of secondary search engines and specialized portals. Primary search engine submissions include: Alta Vista, AOL, HotBot, Lycos, iWon.com, MSN, Netscape, FAST, About, Google, and Teoma. Directories and specialty databases include Yahoo, Looksmart, DMOZ and Inktomi. Click here to learn more.
• Reciprocal linking: Our most effective plan creates powerful links between your site and other friendly or partner sites. First, we create links between your website and sites within your existing client base. The second technique involves our technicians locating industry friendly web sites and manually requesting links.
• Monthly website position reporting: Regular, simple report to document progress in securing important links on other sites. Competition monitoring also is available.

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Pay-Per-Click Placement

It doesn’t get any simpler than this! You set the price that you're willing to pay for each sales lead and pay only when viewers click through to your site. Independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising.

ROI for Online Advertising Methods
courtesy of Overture.com

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Search Engine Maintenance

The web is an ever-changing landscape of information and services. A well designed and properly submitted website should give you preferred placement in search engines. Keeping that position, however, takes consistent revisions as new competitors or other websites come online.

The best way to remain on top is to consistently analyze how your website is performing within the search engines. A monthly maintenance schedule should be established to constantly improve your success through additions and changes to your keyword submissions.

We also recommend revisiting your site’s optimization plan every 12 months to consider new tools and techniques that will maximize your website.

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Website Metrics

Proof of optimization is in the traffic – quality traffic – that comes to your site. EQS Internet offers a comprehensive set of statistical and analytical reports that provide critical information about your website visitors.

The real-time reports are available 24 hours a day from any computer with an Internet connection. All the information can be downloaded into an Excel spreadsheet. Among the findings, the reports track:

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Power of Placement

Developing separate web pages that stress a specific competitive key phrase is a critical step in getting excellent search engine results for high demand key phrases. Words like “web site design,” “real estate” and “casino” are extremely competitive and popular. You need to give special consideration in how you use these words in custom web pages that drive a high ranking.

Play with the Big Boys

There are literally thousands of search engines and directories on the web. But only a select few drive search results on a broad scale. For example, Inktomi powers MSN Search, HotBot, Overture, Looksmart, Anzwers, ICQ, Google and many more. Your results depend heavily on knowing how to work with these key web-search tools.